ROLE
TIMELINE
TOOLS
OVERVIEW
I love movies, but hate picking them. Movie nights with friends often stalled before they even began, with endless scrolling and debate making it hard to agree on a single option. That repeated frustration motivated me to design FlickPick.
FlickPick is a mobile app designed to make choosing what to watch feel easier and more fun. Instead of endless scrolling through streaming platforms, FlickPick helps users decide through a structured, tournament style flow that works both solo and with friends. The experience balances playful interaction with practical tools for discovery, tracking, and reflection.
01 RESEARCH
COMPETITIVE ANALYSIS
This project began with competitive analysis to understand how existing movie and tracking platforms support discovery, decision-making, and tracking. I focused on how they structure browsing, logging, and social interaction.
Platforms analyzed:
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Letterboxd
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Beli
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Goodreads
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Kahoot
INSIGHTS
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Most platforms help users explore content but do little to guide commitment to a single choice
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Reviews and feeds dominate, with limited support for group decision making
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Apps like Beli and Goodreads are excellent for logging past experiences, but they are not designed to help users decide what to engage with in the moment
DESIGN QUESTION
How might we reduce choice overload and support confident movie decisions, both for individuals and groups?
01 IDEATION
OVERVIEW
I began with a hypothesis that movie decision making breaks down due to decision overload rather than lack of options. I explored different ideas to understand ways people could make choices both individually and in a group.
IDEAS
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Each person makes simple tournament picks and algorithm combines them to find the best match for the group
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Explored improving traditional discovery through more filters and sorting
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Reinforces the same scrolling behavior that causes decision fatigue
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Explored simple voting mechanisms where users ranked or rated options
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Still leads to debate and long decision making
SELECTED CONCEPT
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Tournament style elimination
Compared to traditional browsing or group voting, a tournament approach reduces decision fatigue and helps groups decide faster.
04 STRUCTURE
INFORMATION ARCHITECTURE
This structure separates decision making (Pick), exploration (Discover), and reflection (Profile) to support different purposes.
TOURNAMENT FLOW
I explored different flow structures to emphasize clarity especially for group decision making
04 THE DESIGN PROCESS
EARLY LAYOUTS
FINAL SCREENS
SOLO TOURNAMENT FLOW
FRIENDS CREATE GAME FLOW
PROFILE + DISCOVER FLOW
05 REFLECTION
TAKEAWAYS
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Focusing on structure early made it easier to design the rest of the experience without overthinking individual screens or interactions
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Separating the application into exploration, decision making, and profile helped keep the interactions focused and purposeful
WHAT I WOULD DO WITH MORE TIME
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Design the full social flow, including adding friends, accepting requests, and deciding how friends appear across Profile, Pick, and Discover
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Explore additional collaborative picking methods such as shared watchlists
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Validate how different group dynamics (similar taste vs mixed taste) affect the tournament flow and final decision confidence
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Conduct usability testing to assess the clarity of the tournament flow and app UX